Services

Tens of millions of people worldwide have access to the Internet. A
recent study found that 75
million people used the Internet, and 45 million used the WWW in
the three months preceding the
survey in USA & Canada.

Generally, the population on the Internet is well-educated and affluent.
Most own a computer;
others have access to one. Internet users, like most people, are
interested in convenience. Many
prefer the ease of finding services or shopping and ordering directly
from their computer screens.
"Net Access" advanced equipment and technology make everything
faster and easier for their
customers.

*Selling Products & Services

Web sites are powerful because they join your advertisement to your
order or inquiry form. This is
also the greatest distinction between electronic and other advertising
channels. Users can have
direct communication with your company as they see your ad. With
the click of a mouse, they will
transmit their inquiry or order directly to you. This, the entire process
will be faster and more cost
effective.

*Leveraging Advertising Dollars

There is a limited amount of information that can be stuffed into a
radio, TV or print ad. These
mediums are expensive. However, include your company's URL in a
small print ad or 30 second
spot and you have now directed your customers to your Web site
which contains enough sales
information to make the sale.

*Increase In Sales

Many times when you run an ad, your customers hear, see or read it
and have to wait until
business hours to contact your company. They might remember to
contact you, or they might get
busy. If your company's Web site is mentioned in your ad, customers
will be able to look at your
Web site and buy your products or learn about your services as soon
as the urge hits them. A
Website will also Reduce the Cost of Printing and Mailing your
Catalogs

*Bringing More People Into Your Distributors' Stores

Wholesalers also benefit greatly by having a Web site. They can
include on their site a search
engine for all of their retailers. Therefore, when customers see a
product advertised, they can look
at the wholesalers Web site to find out where they can purchase it.

This is becoming an exceedingly important reason to have your
company on-line. Even without
creating a complex site like the Federal Express site, your presence
on the Internet is like passing
out your business card to thousands, may be millions of potential
clients and partners. It is virtually
a worldwide announcement saying, "This is what I do. If you are ever
in need of my services, you
can, 24 hours a day, inexpensively and simply, reach me on the Web."

*Public Relations

This is becoming an exceedingly important reason to have your
company on-line. Even without
creating a complex site like the Federal Express site, your presence
on the Internet is like passing
out your business card to thousands, may be millions of potential
clients and partners. It is virtually
a worldwide announcement saying, "This is what I do. If you are ever
in need of my services, you
can, 24 hours a day, inexpensively and simply, reach me on the Web."

The power to serve the world with a Web site is clear. To sum it all up,
its a fast, inexpensive,
reliable way to expand your business. In most cities, businesses and
homes, today there are
probably enough local customers with Web access to make it
beneficial to market through the
Web.